doing things media
Apparel graphics for four Doing Things Media brands, each built around a different audience and sense of humor.
- year
- 2023
- discipline
- apparel graphics
- role
- graphic designer
- client
- Doing Things Media
Doing Things Media is a social-first media company behind brands including Middle Class Fancy, Kook Slams, Shithead Steve, Four Twenty, Breezy Golf, and Bob Does Sports.
Doing Things Media needed merch graphics that felt native to each brand account. I worked from prompts and audience cues, then developed wearable graphics for Middle Class Fancy, Kook Slams, Shithead Steve, and Four Twenty.
Middle Class Fancy
@middleclassfancy
3M followers
"Christmas Calories Don't Count" — ugly sweater style, all type, knit-pattern border. MCF's audience already lives inside this sentiment. The graphic didn't need to be clever, it just had to look like something they'd actually wear.
Kook Slams
@kookslams
2M followers
"Slamantha" — a Barbie-box parody with a surfer wiping out. I drew this one in Procreate, which let me get the illustration loose and handmade rather than clean and polished. The Barbie angle was unexpected enough to feel right for an account that's entirely about watching people eat it. Favorite piece from the project.
Shithead Steve
@shitheadsteve
7M followers
"Make It Rein" — 8-bit ugly sweater with a reindeer on a pole, Santa, and a gingerbread man. Make it rain + reindeer. That's the whole joke. The 8-bit style kept it lo-fi and a little random, which is exactly the Shithead Steve register.
Four Twenty
@fourtwenty
5M followers
"Blaze of Glory" — retro sports badge, Olympic rings, weed leaf, "They Go Low We Get High." Clean and wearable without leaning on obvious visual cues. The audience gets it; you don't have to spell it out.
- apparel graphics
- merch concepts
- illustration
- brand-specific artwork
Four brand-specific apparel graphics across humor, surf, holiday, and cannabis-themed accounts.
Adobe Illustrator, Procreate