WH Studio
graphic design + web systems·philadelphia
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1764 golf hats

Rope hat concepts for 1764 Golf, built around three logo directions and colorways.

year
2024
discipline
apparel graphics
role
graphic designer
client
Short Par 4 / 1764 Golf
1764 Golf Hats
/ about the client

1764 Golf is a golf brand in the Short Par 4 portfolio. Short Par 4 is a subscription box and merch brand known for exclusive apparel drops and golf brand collaborations.

/ overview

1764 Golf needed a set of rope hat directions before choosing a final merch path. I developed three concepts: a circular badge, a geometric 1764 lockup, and a wide stripe treatment.

Concept 01

1764 Golf circular badge rope hat worn on tee box
1764 Golf circular badge rope hat clubhouse mockup
1764 Golf circular badge rope hat on golf bag
1764 Golf circular badge rope hat rope and brim detail

Concept 02

1764 Golf geometric rope hat worn during a range swing
1764 Golf geometric rope hat driving range mockup
1764 Golf geometric rope hat on golf bag
1764 Golf geometric rope hat rope and brim detail

Concept 03

1764 Golf blue stripe rope hat side view on golf bag
1764 Golf blue stripe rope hat clubhouse mockup
1764 Golf blue stripe rope hat overhead cart detail
1764 Golf blue stripe rope hat front detail
/ services
  • hat graphics
  • logo concepts
  • colorway exploration
  • production artwork
/ outcome

Three distinct rope hat concepts with front artwork, color direction, and production-ready logo files.

/ software used

Adobe Illustrator