1764 golf hats
Hat logo concepts for 1764 Golf across three directions: circular badge seals, a geometric typographic lockup with a mountain-flag mark, and a wide stripe treatment that wraps the crown. Each built for structured rope hats at small scale.
- year
- 2024
- discipline
- apparel graphics
- role
- apparel graphics
- client
- Short Par 4 / 1764 Golf
1764 Golf is a golf brand in the Short Par 4 portfolio. Short Par 4 is a subscription box and merch brand known for exclusive apparel drops and golf brand collaborations.
1764 Golf needed to see real range before committing to a direction. I developed concepts across three distinct styles: circular badge marks spelling out 'Seventeen Sixty Four' in two colorways (tan/black and navy/maroon), a geometric lockup using the 1764 numerals with a mountain-flag mark in cream and maroon, and a wide sky-blue typographic stripe that wraps the crown panel. Each direction had its own personality and color story — not variations on the same idea.
- apparel graphics
- hat design
- logo concepting
- merch-ready artwork
Adobe Illustrator
Hat logo concepts across circular badge, typographic lockup, and stripe directions — each production-ready for structured rope hats.